Analysis of Fadama Telfairia Occidentalis Marketing in Ihitte Uboma, Imo State, Nigeria
The aim of this study was to analyze the marketing of Fadama Telfaira occidentalis in Ihitte Uboma, Imo State Nigeria. The objectives were to determine the marketing margins and the percentage market share of the participants, identify the distribution channels in the marketing of Telfairia, identify and analyze the determinants of revenue from Telfairia marketing identifying the problems associated with Telfairia marketing in the area. The data were purposively collected from two out of six markets in Ihitte Uboma, Imo State Nigeria with sample size of 60. The findings showed that the monthly income of majority (55%) of sellers was between N11, 000 and N20, 000. Majority (75%) of the marketers funded their businesses from their savings. Six marketing channels exist in Ihitte Uboma which includes producers selling directly to the wholesalers, producers, selling directly to the retailers, producers selling directly to the consumers, wholesalers selling directly to the retailers, wholesalers selling directly to the wholesalers and retailers selling to consumers. Producers’, wholesalers’ and retailers’ marketing margins were N19.61, N6.52, and N4.30 per kilogram of Telfairia, respectively. Percentage market share for the three stakeholders was shown as 66.16%, 19.71% and 14.13%. Results of regression on determinant of revenue revealed a positive significant relationship between occupation, cost and yield with revenue. Problems which hindered the marketing of Telfairia include; pests and diseases, seasonality/scarcity, inadequate and high cost of transportation. Adequate supply of pesticides and storage facilities will enhance fadama scheme in the area. Good road network should be provided by state and local governments to guarantee easy flow of farm products. Facilities for soft loans to the farmers must be introduced and Telfairia farmers should be encouraged to form unions by the local government to pool their resources together for expansion of Telfaria business.
Marketing Margins, Producers, Stakeholders, Market Share, Soft Loans
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