The study focused attention on non-timber forest products (NTFP) with emphasis on marketing of one of the notable tree plants---Spondias mombin. This could not have been more apt considering the enormous potentials uses of the plant in the area of fencing, nutrition, curative potencies for numerous illnesses like malaria, stomach ache, cough etc and several spiritual and aesthetics attachments mostly in the tropical African settings. It is of grave irony that despite various uses to which this plant can be harnessed into, the art of cutting and destruction of tree plants by man have not spared this wonderful gift of nature. It revealed the peculiar nature of Spondias mombin marketing in Ibadan metropolis as gender-driven with 95.59% of the respondents selected from two-stage (purposive and random) sampling techniques being female and modal age of 64.71% in the range of 41-50yrs. The traders are all Yoruba. The level of education of the traders overlaps between the primary and secondary. The products comes from various sources far and near to the wholesaler/retailer and the profitability measured using the Return on Investment index (ROI) showed that trading in Spondias mombin is a profitable venture at 116.6%. That is, for every one naira invested in the trading, there is a net positive return of about 117kobo or ₦1.17. This however involved some constraints. Based on the above, it is recommended among other suggestions that holistic awareness programme be carried out by all tiers of government and various agencies towards total orientation of the populace on the economic benefits of this tree crop thereby securing employment window, poverty alleviation and enhancement of good health for the generality by preserving and making the art of planting economic/eco-friendly trees a profound culture and ethics in our environment.

NTFPs, Spondias Mombin, Marketing, Profitability, Ibadan