Incorporated Definition of Customer Relationship Management towards Successful Performance
The definitions of Customer Relationship Management (CRM) have been varied, the inexistence of an agreement definition of CRM leads to unexpected outcomes from the performance of CRM. Hence, this paper attempts to come out with an incorporated definition of CRM from the existing literatures in the fields of marketing, management, and information technology. This definition could provide great help for researchers in the field of CRM. In addition, this incorporated definition of CRM could enhance the successful performance of CRM.
Customer Relationship Management (CRM), Relationship Marketing (RM), CRM towards Successful Performance
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