Introducing a Change Path Framework for an Industrial Company Entering Service Business
This paper introduces a service business development path framework for product orientated industrial companies that are willing to explore and exploit the potential of their service business. The purpose of the framework is to guide managers in decision making during the stages of the suggested path. In our approach the identification of service business potential through service concepts forms the base for development decisions and actions. To be able to demonstrate the framework as well as decisions, choices and adjustments made in different stages of the path, a case of an equipment manufacturer willing to extend service business is presented and discussed through.
Industrial Service Business, Industrial Services, Service Concepts, NSD (New Service Development), Service Strategies, Organizational Design
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