New Media and Political Mobilization in Africa: The Nigerian Experience
[1]
Nwoye, K. O. , Department of Political Science, Nnamdi Azikiwe University, Awka, Nigeria.
[2]
Okafor, G. O. , Department of Mass Communication, Nnamdi Azikiwe University, Awka, Nigeria.
The overwhelming impact of globalization has redefined and sophisticated the way and manner of communication and this relates not just politically, but also socially, economically and culturally. As a result, new media concept has emerged as a way of addressing these changes brought about by digitization and globalization. This paper looks at the idea of new media and its impact on political mobilization in Africa and Nigeria in particular. The conclusion drawn from the analysis is that new media will continue to change the way and manner of communication and this will have far reaching implications not just on political socialization but also on mass mobilization.
Digitization, Socialization, Dependency, Communication and Globalization
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