Welcome to Open Science
Contact Us
Home Books Journals Submission Open Science Join Us News
The Nigerian Mass Media and Reorientation of Values: Problems and Prospects
Current Issue
Volume 2, 2014
Issue 2 (April)
Pages: 21-28   |   Vol. 2, No. 2, April 2014   |   Follow on         
Paper in PDF Downloads: 26   Since Aug. 28, 2015 Views: 1924   Since Aug. 28, 2015
Authors
[1]
Okafor, G. O. , Department of Mass communication, Nnamdi Azikiwe University, Awka, Nigeria.
Abstract
Media scholars across the globe agree that the media has some kind of influence on its audiences. However, the nature, direction and extent of this influence remain a source of argument and disagreements. Nigeria, a member of the Organization of Petroleum Exporting Countries (OPEC) and a major crude oil exporter has remained largely un-developed because of endemic corruption which has led to perversion of societal values and ethos. The Nigerian media though faced with many internal and external challenges has a rich history of activism. This activism was made manifest during the struggle for political independence in the 1960s and years of military dictatorships spanning over thirty years (1967-1999). The performance of the Nigerian media during the dark periods in Nigeria’s history has resulted at times, in a high level of media believability among Nigerians although this has not been consistent. Aspects of the Nigerian media appear to retain some this activism today. Consequently, it is on the bases of this residual activism that this paper attempts to explore the capacity of the Nigerian media to successfully lead a values reorientation effort in Nigeria.
Keywords
Values, Reorientation, Media, Corruption, Attitude, Belief
Reference
[1]
Eide, M. (2007). ‘Encircling the Power of Journalism’, Nordicom Review, Jubilee Issue, pp. 21-29.
[2]
Kupe, T. (1999). ‘Media and Democracy’, unpublished paper, Department of Journalism and Media Studies, Rhodes University.
[3]
Tettey, W.J. (2001). ‘The Media and Democratization in Africa: Contributions, Constraints and Concerns of the Private Press’, Media, Culture & Society 23(2).
[4]
Nnonyelu, A. N. (2009). ‘Sociological Insights’. Ibadan Nigeria: Spectrum Books Limited
[5]
National Orientation Agency (2009). A Survey of Nigerian Core Values. Ibadan, Safari Books Limited.
[6]
Igbuzor, O. (2013). Value Re-orientation and Transformation: a panacea for Growth and Development. A Paper Presented at the Institute of Strategic Management, Nigeria (ISMN) FCT Chapter 2013 National Conference.
[7]
Okoroafor, E. C., Okoro, J. O. and Tayo-Garbson, S. U. (2012).The Media, National Security and Socio-Economic Development in Nigeria. IJRMEC, (2)10: 137- 151
[8]
Campbell, R., Martin, C. R., & Fabos, B. (2003). ‘Media & Culture: An introduction to mass communication’. Updated Third Edition.
[9]
Hornby, A. S. (1995). Oxford Advanced Learner’s Dictionary: Students Edition. London. Oxford University.
[10]
Merril, J. (1974). The imperative of freedom: A philosophy of Journalistic Anatomy. New York Hastings House Publishers.
[11]
Trumbo, C. (1995). Longitudinal modelling of public issues: An application of the agenda-setting process to the issue of global warming. Journalism and Mass Communication Monographs, 152.
[12]
Soroka, S. N. (2002). Agenda-setting dynamics in Canada. Vancouver, British Columbia, Canada: UBC Press.
[13]
Baumgartner, F. R., Jones, B. D., & Leech, B. L. (1997). Media attention and congressional agendas. In S. Iyengar & R. Reeves (Eds.), Do the media govern? Politicians, voters and reporters in America (pp. 349–363). Thousand Oaks, CA: Sage.
[14]
Cook, F. L., Tyler, T. R., Goetz, E. G., Gordon, M. T., Protess, D., Leff, D. R, et al. (1983). Media and agenda setting: Effects on the public, interest group leaders, policy makers, and policy. Public Opinion Quarterly, 4: 716–735.
[15]
Obasi, O. O. (2003). Media and Society: An Introduction to Sociology of Mass Communication. Owerri. CREMD publishers
[16]
Jemieson, G. B. (1999). Mass Media and Political News. New York: Pantheon Books.
[17]
Ojo, E.O. (2000). ‘The Mass Media and the Challenges of Democratic Consolidation: A Comparative Study of Nigeria and the United States’, paper presented to American Studies Association of Nigeria (ASAN), Benin City, Edo State, Nigeria, 26–29 September.
[18]
Olukotun, A. (2003). ‘The Vernacular Press and Democratic Mobilization in Nigeria’. African Journal of International Affairs and Development 7: 112-30.
[19]
Oyovbaire, S. (2001). ‘The Media and Democratic Process in Nigeria’, lecture at the National Institute for Policy and Strategic Studies, Kuru, 7 August 2001. Published in The Guardian, 29–30 August 2001.
[20]
Abati, R. (2000). ‘The Press, Politics and Society in Nigeria’. In Oseni, T. & Idowu, L. (eds.) Hosting the 140th Anniversary of the Nigerian Press. Lagos: Solasprint (Nig) Ltd.
[21]
[11] Nnonyelu, A. N. (2006). Contemporary Issues in Sociology. Enugu Nigeria: John Jacobs Classics Publishers Limited.
[22]
Obiajulu, A. (2001). Contemporary Issues in Sociology. Enugu, Nigeria: John Jacobs Classics Publishers limited.
[23]
Akinfeleye, R. (1985). ‘Religious Publications: Pioneers of Nigerian Journalism’, in Allport, G. W., Philip E. V. & Gardner L. (1960), Manual: Study of Values, 3rd ed. Boston: Houghton Mifflin.
[24]
Omu, F. (1978). Press and Politics in Nigeria: 1880-1937. London: Longmann Group Limited.
[25]
Omu, F. (2000). ‘The Nigerian Press: Milestones in Service’, in Oseni, T. & Idowu, L. (eds.) Hosting the 140th Anniversary of the Nigerian Press. Lagos: Solasprint (Nigeria) Ltd.
[26]
Ngoa, S. N. (2006). ‘Agenda Setting: The Neglected Role of some Agents of Power As Structures of Community’. A Published PhD Thesis.
[27]
Dare, S. O. (2000). From Iwe Irohin to ‘Naijanews.com’. In Oseni, Tunji & Idowu, Lanre (eds) Hosting the 140th Anniversary of the Nigerian Press. Lagos: Solasprint (Nig) Ltd.
[28]
Dare, S. O. (1998). ‘Guerrilla Journalism in Nigeria’. Nigeria Media Monitor. URL http://www.derechos.net/ijc/monitor/0324.html
[29]
Unachukwu, G. (2002). Nigerian Peoples and Culture. Enugu, Nigeria. John Jacobs Publisher Limited.
[30]
Ekpu, R. (1990). ‘Nigeria’s Embattled Fourth Estate’, Journal of Democracy 1(2).
[31]
Joseph, R. (1997). ‘Democratization under Military Rule and Repression in Nigeria’, in Paul Beckett and Crawford Young (eds) Dilemmas of Democracy in Nigeria, pp. 137–54. Rochester, NY: University of Rochester Press.
[32]
Uche, L. U. (1989). Mass Media People and Politics in Nigeria. New Delph: Concept Publisher Company.
Open Science Scholarly Journals
Open Science is a peer-reviewed platform, the journals of which cover a wide range of academic disciplines and serve the world's research and scholarly communities. Upon acceptance, Open Science Journals will be immediately and permanently free for everyone to read and download.
CONTACT US
Office Address:
228 Park Ave., S#45956, New York, NY 10003
Phone: +(001)(347)535 0661
E-mail:
LET'S GET IN TOUCH
Name
E-mail
Subject
Message
SEND MASSAGE
Copyright © 2013-, Open Science Publishers - All Rights Reserved