Using Supply-Side-Chain Functions to Enhance Channel Performance (Revised Version)
The purpose of this study is to seek feasible supply-side-chain (SSC) functions/ strategies to promote channel performance to diminish the hazard of losing efficiencies in the garment industry. We utilize the LISREL model to examine cause and effects relationship among supply-side-chain functions, service innovation and channel performance. Since the relationship between SSC function and service innovation (including supportive innovation and interactive innovation) is scant, and service innovation can effective contribute to channel performance, that the need of this study is then emerging. We employ quota sampling method to survey 400 customers and clerks from Taiwan’s top 10 garment companies, in terms of net assets, on the basis of printed questionnaires. SSC leanness in garment companies can mainly promote channel performance from the channel of supportive innovation. The supportive innovation is supposed to appear after the long usage and not discovered at the initial time period. Then, the invisible supportive innovation is supposed to achieve a certain level of opportunity benefit to restart the companies.
Service Innovation, Interactive Innovation, Supportive Innovation, Supply-Side-Chain, Channel Performance, Sales Performance
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