Welcome to Open Science
Contact Us
Home Books Journals Submission Open Science Join Us News
Analysis of Users Post Adoption Satisfaction on Performance of Self Service Technologies: The Case of National Institute of Transport
Current Issue
Volume 3, 2016
Issue 3 (November)
Pages: 13-20   |   Vol. 3, No. 3, November 2016   |   Follow on         
Paper in PDF Downloads: 97   Since Oct. 10, 2016 Views: 1666   Since Oct. 10, 2016
Authors
[1]
Maureen S. Kabugumila, Business and Entrepreneurship Department, National Institute of Transport, Dar es Salaam, Tanzania.
[2]
Francis Muya, Business and Entrepreneurship Department, National Institute of Transport, Dar es Salaam, Tanzania.
Abstract
Self service technologies are service technologies that assist customers to access, produce and deliver services with little or no help from service providers. The main objective of this is paper was to understand the satisfaction level of customers and user performance rating of SST by identifying motives behind customers adopting using Self service technologies.. Using pre-defined predictors that were designed with the help of various reviews of literature and were subjected to respondents in the form of questionnaires. The respondents were randomly selected and questionnaires were sent to 100 respondents, forty seven respondents returned their questionnaire filled. The result for Spearman’s Rank Correlation was used to test correlation between the SST performance determinants and the level of satisfaction which indicated there was positive correlation between the two. In case of the regression analysis which was testing the casual effect relationship between the determinants of service performance and customers satisfaction on Self Service performance the results showed the level of significance of t>.05 between them.
Keywords
Self Service Technologies, SST Adoption, SST Performance and Satisfaction
Reference
[1]
Meuter, M. L., Ostrom, A. L., Roundtree, R. I. and Bitner, M. J. (2000) Self-service technologies: understanding customer satisfaction with technology-based service encounters. Journal of Marketing, Vol. 64, No. 3, pp. 50–64.
[2]
Lee, J. and Allaway, A. (2002). Effects of personal control on adoption of self-service Technology innovations. Journal of service marketing, 16 (6): 553-572.
[3]
Langeard, E., Bateson, J. E. G., Lovelock, C. H. and Eiglier, P. (1981). Services Marketing: NewInsights From Consumers and Managers, Marketing Science Institute, Cambridge, MA, pp. 81–104.
[4]
Bateson, J. E. G. (1985). Self-service consumer: an exploratory study. Journal of Retailing, Vol. 61, No. 3, pp. 49–76.
[5]
Shoktack, G. L. (1985). Planning the service Encounter. The Service Encounter, John A. Czepiel, Michael R. Solomon, and Carol F. Surprenant, eds. Lexington, MA: Lexington Books: pp 243-254.
[6]
Haksever, C., Render, B., Russell, R. S. and Murdick R. G. (2000). Service Management and Operations, New Jersey: Prentice-Hall.
[7]
Bitner, M. J., Brown, S. W. and Meuter, M. L. (2000). Technology Infusion in Service Encounters. Journal of the Academy of Marketing Science, 28 (1): pp 138-149.
[8]
Parasuraman, Zeithamil and Berry, (1988). SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality. Journal of Retailing, Spring 1988, pp. 12-40.
[9]
Robertson, (2008) Available: http://dro.deakin.edu.au/eserv/DU:30018115/robertson- exploringselfservice-2008.pdf
[10]
Zeithaml, Valarie A., A. Parasuraman, and Arvind Malhotra (2000), E-Service Quality: Definition, Dimensions, and Conceptual Model. working paper, Marketing Science Institute, Cambridge, MA.
[11]
Zeithaml, Valarie A., and Arvind Malhotra. (2005). E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality. Journal of Service Research, 7 (3), 213-233.
[12]
Ozment, J. and E. A. Morash (1994). The Augmented Service Offering for Perceived and Actual Service Quality. Journal of the Academy of Marketing Science, 4 (22), 352-63.
[13]
Collier, J. And Bienstock, C. (2006). Measuring Service Quality in E-Retailing. Journal of Service Research, (8) (3), 260-275.
[14]
Bitner, M. J. (1990). Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses. Journal of Marketing “54, April, pp. 69-82.
[15]
Bobbit, L and Dabholker P. (2001). Integrating Attitudinal Theories to Understand and Predict Use of Technology based Self Service: The Internet as an Illustration: International Journal of Service Industry Management. (12)(5), pp 423-50.
[16]
Czepiel, J. A. (1990). Service Encounters and Service Relationships: Implications for Research. Journal of Business Research, 20, pp. 13-21.
[17]
McCallum, J. R. and Harrison, W. (1985). Interdependence in the Service Encounter, in The Service Encounter: Managing Employee/Customer Interaction in Service Businesses, J. A. Czepiel, M. R. Solomon and C. F. Suprenant, eds. D. C. Heath and Company, pp. 35-48.
[18]
Reichheld, F. F. (1993). Loyalty-Based Management. Harvard Business Review, 71, March- April, pp. 64-73.
[19]
Suprenant, C. F. and Solomon, M. R. (1987). Predictability and Personalization in the Service Encounter. Journal of Marketing, 51, April, pp. 86-96.
[20]
Srijumpa, R. and Speece, M. (Dec, 2004). Understanding Technology-Based Self Service Encounters. Asian Service in the New Era, paper presented at Fourth Conference Asia Academy of Management. “Moving Forward: Leading Asia in New Era”. Shanghai, China.
[21]
Beatson, Amanda T. and Coote, Leonard V. and Rudd, John M. (2006). Determining Consumer satisfaction and commitment through self-service technology and Personal service usage. Journal of Marketing Management, 22. pp. 853-882.
[22]
Reinders, M. J., Hagen Van M., Frambach, R. T. (2007). Customer Evaluations of Self Service Technologies in Public Transport. Association for European Transport and contributors. ISSN 2313-1853. Retrieved from http://abstracts.aetransport.org/paper/index/id/2672/confid/13
[23]
Bienstock, C. C., Collier, E. J. (2006). Measuring Service Quality in E-Retailing. Journal of Service Research (8)(3). 260-275. doi 10.1177/1094670505278867. Retrieved from http://jsr.sagepub.com/content/8/3/260.abstract
[24]
Schmit, S. (November, 2014). A study of Self Service Checkout: Masters Thesis. University of Aarhus, Denmark. Retrieved from http://pure.au.dk/portal-asb student/files/82369191/MSATER_THESIS.pdf
[25]
Yoo, B. & Donthu, N. (2001). Developing a scale to measure perceived quality of an Internet shopping site (SITEQUAL). Quarterly Journal of Electronic Commerce, (2) (1), pp. 31-46.
[26]
Wolfinbarger, M. F. & Gilly M. C. (2003). ETAILQ: Dimensionalizing, measuring and predicting e-tailing quality. Journal of Retailing, (79) (3), pp. 183-198.
[27]
Fickel, L. (2000). Power to the People. CFO Magazine, August 2000 Issue.
[28]
Chang-tseh Hsieh. (2005). Implementing Self Service Technology To Gain Competitive Advantage. Communication of the IIMA, (5)(1).
[29]
Bitner, M., Ostrom, A., & Meuter, M. (2002). Implementing Successful Self Service Technologies, Academy of Management Executive (16)(4), pp 96-104.
[30]
Hoffman K. D and Baetson J. E. G. (2002). Essentials of Service Marketing: Concept, Strategies & Cases. 2nd Edition, USA. Harcourt College Publishers.
[31]
Zeithamil, V. Parasurman, A. And Malhotra A. (2002). Service Quality through Websites: A critical review of extant knowledge. Journal of the Academy of Marketing Science Volume (30) (4), pp 362-375.
[32]
Pather, S, & Usabuwera, S. (2010). Implications of e-Service Quality Dimensions for the Information Systems Function. Paper conference presented on Hawaii Conference on System Science. DOI: 10.1109/Hawaii International Conference on System Sciences.
[33]
Kelly, P., Lawlor, J. & Mulvey M. (2010). A review of Key Factors Affecting the Adoption of Self-Service Technologies in Tourism. Conference, Shannon, 15-16 June, 2010.
Open Science Scholarly Journals
Open Science is a peer-reviewed platform, the journals of which cover a wide range of academic disciplines and serve the world's research and scholarly communities. Upon acceptance, Open Science Journals will be immediately and permanently free for everyone to read and download.
CONTACT US
Office Address:
228 Park Ave., S#45956, New York, NY 10003
Phone: +(001)(347)535 0661
E-mail:
LET'S GET IN TOUCH
Name
E-mail
Subject
Message
SEND MASSAGE
Copyright © 2013-, Open Science Publishers - All Rights Reserved