Librarians' Personal Branding through Information Technology for Effective Service Delivery in Nigerian University Libraries
[1]
Ottong, Eno J. , Library & Information Science Department, University of Calabar, Calabar, Nigeria.
[2]
Eyo, Ekanem B. E. , University Library, Cross River University of Technology, Calabar, Nigeria.
[3]
Ottong, Ubong J. , Business Management Department, University of Calabar, Calabar, Nigeria.
In the contemporary age and corporate world where there exist a lot of competition among various scholars, librarianship has changed from the traditional service delivery to Information and Communication Technology (ICT) service delivery. This paper assesses librarians’ personal branding through information technology for effective service delivery in Nigerian university libraries. To carry out this study, documentary survey method was used, and the concept of librarians’ personal branding was highlighted. It further suggests how librarians can create their personal branding to optimize effective library service delivery. The study concludes its high time librarians left their traditional comfort zones because the global ICT train is moving so fast that they may be left behind. It recommends the need to enhance the skills and ability to appropriately acquire, process and disseminate digitized information for effective service delivery and also make great untiring efforts to create personal branding through information technology that would announce them to the world of various clients, employers and contemporaries.
Effective Service Delivery, Information Technology, Librarians, Nigerian University Libraries, Personal Branding
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