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Librarians' Personal Branding through Information Technology for Effective Service Delivery in Nigerian University Libraries
Current Issue
Volume 1, 2014
Issue 2 (March)
Pages: 17-21   |   Vol. 1, No. 2, March 2014   |   Follow on         
Paper in PDF Downloads: 41   Since Aug. 28, 2015 Views: 1967   Since Aug. 28, 2015
Authors
[1]
Ottong, Eno J. , Library & Information Science Department, University of Calabar, Calabar, Nigeria.
[2]
Eyo, Ekanem B. E. , University Library, Cross River University of Technology, Calabar, Nigeria.
[3]
Ottong, Ubong J. , Business Management Department, University of Calabar, Calabar, Nigeria.
Abstract
In the contemporary age and corporate world where there exist a lot of competition among various scholars, librarianship has changed from the traditional service delivery to Information and Communication Technology (ICT) service delivery. This paper assesses librarians’ personal branding through information technology for effective service delivery in Nigerian university libraries. To carry out this study, documentary survey method was used, and the concept of librarians’ personal branding was highlighted. It further suggests how librarians can create their personal branding to optimize effective library service delivery. The study concludes its high time librarians left their traditional comfort zones because the global ICT train is moving so fast that they may be left behind. It recommends the need to enhance the skills and ability to appropriately acquire, process and disseminate digitized information for effective service delivery and also make great untiring efforts to create personal branding through information technology that would announce them to the world of various clients, employers and contemporaries.
Keywords
Effective Service Delivery, Information Technology, Librarians, Nigerian University Libraries, Personal Branding
Reference
[1]
Akintunde, S.A. (2002). Say it again: We just took off. Nigerian Libraries, 36(2),1-14.
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Hanson, A. and Levin, L. B. (2003). Building a virtual library. Hershey PA: Idea Group Publishing Inc.
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Miller, E.R. (2011). In a digital society, libraries become important places for people to engage and connect to their city. Posted Nov 3, 2011, 12:13 PM on Knight Blog. Available At: Http://www.Knightfoundation.Org/Blogs/Knightblog/2011/11/3/Digital-Society-Libraries-Become-Important-Places-For-People-To-Engage-And-Connect/
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[11]
Wikipedia (2012a). Personal branding. Retrieved March 3, 2012 from:Http://En.Wikipedia.org/wiki/Personal-Branding.
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