This paper is an attempt to study the role of agricultural marketing in impacting the small and large farmers in rural India (Telangana) in terms of their participation in selling activities, obtaining remunerative prices, the problems relating transport of their produce and finally the impact on their economic well being. Our empirical analysis based on primary as well as secondary data suggests that, in spite of inadequate knowledge about the usefulness and functioning of regulated agricultural marketing , the small and marginal farmers of the study area have been benefited due to better prices and other market related facilities. The study uses the binary lgit model to discern the impact of various socio economic variables on the decision of sample farmers to participate in the regulated market practices. The empirical analysis reveals that the small and marginal farmers have improved their economic well being due to the participation. However, there is a need to do a lot to derive more and tangible benefits through regulated markets in rural Telangana.

Agricultural Marketing, Inclusive Growth, Awareness, Price Differential, Logit Model