Welcome to Open Science
Contact Us
Home Books Journals Submission Open Science Join Us News
The Criteria and Challenges of Unethical Advertising
Current Issue
Volume 2, 2014
Issue 4 (August)
Pages: 88-93   |   Vol. 2, No. 4, August 2014   |   Follow on         
Paper in PDF Downloads: 34   Since Aug. 28, 2015 Views: 1478   Since Aug. 28, 2015
Mohammad Noorizzuddin bin Nooh, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
Khairil Faizal Khairi, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
Muhammad Ridhwan Ab Aziz, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
Mahdhir Abdullah, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
Syadiyah Abdul Shukor, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
Rabi’atul ‘Adawiyah binti Rashiddi, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
Advertising is one of marketing tools to promote products and services as well as to increase reputation and image used by the company. In recent years, there are many ways of advertising to attract customer’s attention including through billboard, television, radio, newspapers and latest trends of advertising is through Internet by using social website. It is such the best medium to promote product as these days are people more busy in daily life, hang with the latest gadgets and need advanced information. Advertising became more synonyms with the people as soon as after any product or services being introduced to the public. However, a lot of advertising brings worried by some of people that concerns towards inappropriate advertising show to the public and seen by all level of ages including children, teenagers, adults and old folks. Because of this concern, the issues raised up in questioning the inappropriate advertising may bring destructive thoughts to the next generation compared from the past (before the existence of Internet) and the present in Malaysia(Mohamad Noorizzuddin bin Nooh, 2014). This article will discuss the unethical advertising criteria that give impact to the next generation.
Unethical, Advertising, Criteria, Impact
Amoako, G. K. (2012). Ethics in advertising – Challenges in Ghana. MJAE, Vol. 1, No. 1, 63-72.
Bergstrom, A. M. (2011). Expanding the Third Person Effect: Parents’ Perceptions Of Positive And Negative Media Effects On Their Own Children Compared To Other Children. United States: Proquest LLc.
Christian Dianoux, Z. L. (2010). The effectiveness of female nudity in advertising in three European countries. International Marketing Review,Vol. 27 No. 5, 562-578.
Dinesh, B. S. (2007). Professional Ethics and Human Values. Firewell Media.
Dr. Morteza Maleki, M. A. (2012). Ethical Challeges: Customer's Rights. SCMS Journal of Indian Management, 10.
Hawkins, D. B. (2004). Consumer Behavior. United States: The McGraw-Hill Companies, Inc.
Job Dubihlela, D. D. (2011). Youth attitudes towards advertisements depicting nudity and alcohol: ethical dilemmas in advertising. In J.Kilbourne, Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising. New York: The Press.
Johansson, J. (2004). In Your Face: How American Marketing Excess Fuels Anti-Americanism. Upper Saddle River: Financial Times.
Kim Shyan Fam, D. S. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of Marketing,Vol. 38 No. 5/6,, 537-555.
Lahr, J. (1993). U.S. Literary and drama critic, quoted in Robert Andrews. In The Columbia Dictionary of Quotations (p. 19). New York: Columbia University Press.
Mohamad Noorizzuddin bin Nooh, D. A. (2014). A Review of the Malaysian Advertising Industry . International Journal of Science Commerce and Humanities Volume No 2 No 3, 211-217.
n.a. (2008). Kod Amalan Periklanan Malaysia. Selangor: Lembaga Piawaian Pengiklanan Malaysia.
Nandan, V. S. (2010). A Study of Perceptions in Society Regarding Unethical Practices in Advertising. SOUTH ASIAN JOURNAL OF MANAGEMENT, 62-69.
O’Sullivan, T. (2005). “Advertising and Children: What Do the Kids Think?”,. Qualitative Market Research: An International Journal, Vol. 8, No. 4,, 371-384.
Rahim, M. H. (2009). Pengiklanan Islami: Penjanaan Konsep dan Pelaksanaan. Jurnal Melayu (4), 59-72.
Renata Bongiorno, P. G. (2013). When Sex Doesn’t Sell: Using Sexualized Images of Women Reduces Support for Ethical Campaigns. PLOS ONE Vol.8 Issue 12.
Sulaini, N. F. (2012, October 21). Iklan babitkan wanita tidak patuh kod etika. Retrieved from Sinar Harian : http://www.sinarharian.com.my/nasional/iklan-babitkan-wanita-tidak-patuh-kod-etika-1.96738
Torlak, N. (2011). USE/ABUSE OF FEMALE SEXUALITY IN MARKETING. Megatrend Review Vol. 8 (2) , 539-554.
Vibhava Srivastava, T. N. (1984). Advertising. In S. M, The uneasy Persuasion: It's Dubious Impact on American Society. New York: Basic Books.
Wiikerson, B. (2009, February 11). Action for Children ad faces withdrawal calls. News, p. 2.
Williard, N. (2007). Cyber-safe kids, Cyber-Savvy Teens: Helping Young People Learn To Use the Internet Safely and Responsibly. John Wiley & Sons, 79-107.
Yesodha Devi N., K. V. (2010). Consumers Demand Ethics in Advertisement. SCMS Journal of Indian Management, 51-52.
Open Science Scholarly Journals
Open Science is a peer-reviewed platform, the journals of which cover a wide range of academic disciplines and serve the world's research and scholarly communities. Upon acceptance, Open Science Journals will be immediately and permanently free for everyone to read and download.
Office Address:
228 Park Ave., S#45956, New York, NY 10003
Phone: +(001)(347)535 0661
Copyright © 2013-, Open Science Publishers - All Rights Reserved