The Criteria and Challenges of Unethical Advertising
[1]
Mohammad Noorizzuddin bin Nooh, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
[2]
Khairil Faizal Khairi, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
[3]
Muhammad Ridhwan Ab Aziz, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
[4]
Mahdhir Abdullah, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
[5]
Syadiyah Abdul Shukor, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
[6]
Rabi’atul ‘Adawiyah binti Rashiddi, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
Advertising is one of marketing tools to promote products and services as well as to increase reputation and image used by the company. In recent years, there are many ways of advertising to attract customer’s attention including through billboard, television, radio, newspapers and latest trends of advertising is through Internet by using social website. It is such the best medium to promote product as these days are people more busy in daily life, hang with the latest gadgets and need advanced information. Advertising became more synonyms with the people as soon as after any product or services being introduced to the public. However, a lot of advertising brings worried by some of people that concerns towards inappropriate advertising show to the public and seen by all level of ages including children, teenagers, adults and old folks. Because of this concern, the issues raised up in questioning the inappropriate advertising may bring destructive thoughts to the next generation compared from the past (before the existence of Internet) and the present in Malaysia(Mohamad Noorizzuddin bin Nooh, 2014). This article will discuss the unethical advertising criteria that give impact to the next generation.
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