Welcome to Open Science
Contact Us
Home Books Journals Submission Open Science Join Us News Unsubscribe Page
Empirical Analysis of Price Impact: Case Study of Mobile Phone Enterprises in Congo Brazzaville
Current Issue
Volume 6, 2018
Issue 4 (December)
Pages: 82-103   |   Vol. 6, No. 4, December 2018   |   Follow on         
Paper in PDF Downloads: 23   Since Oct. 26, 2018 Views: 80   Since Oct. 26, 2018
Ngomah Madgil Don Stenay Junior, Department of Management, Wuhan University of Technology, Wuhan, China.
Ngomah Le Temps Décide Amour Prestige, Department of Management, Wuhan University of Technology, Wuhan, China.
Owassa-Dza Rebecca Annisha, Department of Environmental Engineering, University of Science and Technology, Beijing, China.
Tchitembo Goma Franck Armel, Department of Metallurgy, Laval University, Quebec, Canada.
This empirical analysis shows how the price innovation strategy impacts mobile phone companies in Congo Brazzaville. It introduces innovations factors and the commercial performance indicators in telecommunication market. A qualitative analysis was carried out using the Excel spreadsheet to generate the graphic of the mobile phone subscribers, the total income of calls and sms. These parameters were then combined with the graphics of the dependant variables with the unit price of outgoing calls and sms, then analyze the trend of the curves and draw some concluding remarks. To analyze the results of this empirical study, regression analysis outcomes have been done. Among four mobile phone companies analyzed, only three of them have shown a positive impact, one with significant effect. In addition, the overall market shows a negative impact. Secondary data was the main of sample in this analysis using by Eview 9. The hypothesis made before running this regression model on Eviews was that the price has a positive impact while not having significant effect on the number of subscribers.
Empirical Analysis, Price, Impact, Mobile Phone
R. P. Jayani Rajapathirana, Yan Hui. Relationship between innovation capability, innovation type, and firm performance. Journal of Innovation & Knowledge 3 (2018) 44–55.
Ismael P. Solera, Germán Gémarb. The impact of family business strategies on hotel room prices. European Journal of Family Business (2016) 6, 54-61
Rosen, S. Hedonic prices and implicit markets: Product differentiation in pure competition. Journal of Political Economy, (1974). 82 (1), 34-55.
Josef Taalbi. What drives innovation? Evidence from economic history. Research Policy 46 (2017) 1437–1453.
Williamson, O. E., 1975. Markets and Hierarchies: Analysis and Antitrust Implications. Free Press, New York, NY.
Marcus Holgersson, Ove Granstrand, Marcel Bogers. The evolution of intellectual property strategy in innovation ecosystems: Uncovering complementary and substitute appropriability regimes. Long Range Planning 51 (2018) 303-319.
Anant Deogaonkar, Gaurav Washimkar. Impact of changes in Service Sector in shaping Business and Society Telecommunication Industry. Procedia Economics and Finance 11 (2014) 495–499.
Kiran Mazumdar-Shaw. Leveraging affordable innovation to tackle India’s healthcare challenge. IIMB Management Review (2018) 30, 37–50.
Fred Gault. Defining and measuring innovation in all sectors of the economy. Research Policy 47 (2018) 617–622.
Deonir De Tonia, Gabriel Sperandio Milanb, Evandro Busata Sacilotob, Fabiano Larentis. Pricing strategies and levels and their impact on corporate profitability. Revista de Administração 52 (2017) 120–133.
Monroe, K. B. (2003). Princing making profitable decisions (3rd ed.). New York: McGraw-Hill/Irwin (international edition).
De Toni, D., & Mazzon, J. A. (2013). Imagem de prec¸o de produto: proposicãode um modelo conceitual. RAUSP – Revista de Administra¸cão da USP, 48 (3), 454.
Simon, H., Bilstein, F. R., & Luby, Frank. (2008). Gerenciar para o lucro, nãopara a participa¸cão de mercado. Porto Alegre: Bookman.
Nagle T. T., Hogen J. H. The strategy and tactics of pricing: a guide to growing more profitably. Beijing: Huaxai Publishing House; 2008. P. 1-70.
Su X. Intertemporal pricing with strategic customer behavior. Management Science 2007; 53 (5): 726-741.
Jieyu Lei, Junxiu Jia, Tao Wu. Pricing Strategies in Dual-online Channels Based on Consumers’ Shopping Choice. Procedia Computer Science 60 (2015) 1377–1385.
Yu Zhou, Shigehiro Serizawa. Strategy-proofness and efficiency for non-quasi-linear and common-tiered-object preferences: Characterization of minimum price rule. Games and Economic Behavior 109 (2018) 327–363.
Tsion Taye Assefaa, Miranda P. M. Meuwissenb, Alfons G. J. M. Oude Lansink. Price risk perceptions and management strategies in selected European food supply chains: An exploratory approach. NJAS - Wageningen Journal of Life Sciences 80 (2017) 15–26.
Tsung-Yueh Lu, Shu-Li Wangb, Mei-Fang Wuc, Feng-Tsung Cheng. Competitive Price Strategy with Activity-Based Costing Case Study of Bicycle Part Company. Procedia CIRP 63 (2017) 14–20.
Doo Ho Lee. A note on the optimal pricing strategy in the discrete-time Geo/Geo/1 queuing system with sojourn time-dependent reward. Operations Research Perspectives 4 (2017) 113–117.
Hinterhuber, A., & Liozu. (2014). Is innovation in pricing your nest source of competitive advantage? Business Horizons, 57 (3), 413–423.
Nagle, T. T., & Hogan, J. E. (2007). Estratégia e Táticas de Pre¸co – Um Guiapara Crescer com Lucratividade. São Paulo: Pearson Education do Brasil, 2007.
Nagle, T., & Holden, R. K. (2003). Estratégias e táticas de pre¸cos: um guia paraas decisões lucrativas. São Paulo: Prentice Hall.
Nimer. D «Does Your Pricing Pay? » Journal of Marketing Avril 1970.
Fourastié. J «Documents pour l’Histoire et la Théorie des Prix» A. Colin Paris 1959.
G. G Chow "Technological change and the demand for computers" American Economic Review Vol 57 1967.
Phlips L. «The Economic of Price Discrimination» Cambridge University Press 1983.
Dupuit. J «De l’influence des Péages sur l’Utilité des Voies de Communications» Annales des Ponts et Chaussées n° 207 1844.
Lall. S «The International Pharmaceutical Industry and Less Developed Countries, With Special Reference to India» Bulletin of the Oxford Institute of Economics and Statistics vol 36 Août 1974.
Reekie W. D «Price and Quality Competition in the United States Drug Industry» The Journal of Industrial Economics vol XXVI n° 3 Mars 1978 (p 223-237).
Liebermann M. B «The Learning Curve and Pricing in the Chemical Processing Industries» Rand Journal of Economics vol 15 n° 2 Eté 1984 (p 213-228).
Stigler G. J «The Economics of Information» Organization of Industry», Irwin 1968.
Löfgren K. G «The Theory of Intertemporal Price Discrimination: An Outline» The Sweden Journal of Economics n° 73 1971 (p 333-343).
Open Science Scholarly Journals
Open Science is a peer-reviewed platform, the journals of which cover a wide range of academic disciplines and serve the world's research and scholarly communities. Upon acceptance, Open Science Journals will be immediately and permanently free for everyone to read and download.
Office Address:
228 Park Ave., S#45956, New York, NY 10003
Phone: +(001)(347)535 0661
Copyright © 2013-, Open Science Publishers - All Rights Reserved