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Empirical Analysis of Price Impact: Case Study of Mobile Phone Enterprises in Congo Brazzaville
Current Issue
Volume 6, 2018
Issue 4 (December)
Pages: 82-103   |   Vol. 6, No. 4, December 2018   |   Follow on         
Paper in PDF Downloads: 27   Since Oct. 26, 2018 Views: 128   Since Oct. 26, 2018
Authors
[1]
Ngomah Madgil Don Stenay Junior, Department of Management, Wuhan University of Technology, Wuhan, China.
[2]
Ngomah Le Temps Décide Amour Prestige, Department of Management, Wuhan University of Technology, Wuhan, China.
[3]
Owassa-Dza Rebecca Annisha, Department of Environmental Engineering, University of Science and Technology, Beijing, China.
[4]
Tchitembo Goma Franck Armel, Department of Metallurgy, Laval University, Quebec, Canada.
Abstract
This empirical analysis shows how the price innovation strategy impacts mobile phone companies in Congo Brazzaville. It introduces innovations factors and the commercial performance indicators in telecommunication market. A qualitative analysis was carried out using the Excel spreadsheet to generate the graphic of the mobile phone subscribers, the total income of calls and sms. These parameters were then combined with the graphics of the dependant variables with the unit price of outgoing calls and sms, then analyze the trend of the curves and draw some concluding remarks. To analyze the results of this empirical study, regression analysis outcomes have been done. Among four mobile phone companies analyzed, only three of them have shown a positive impact, one with significant effect. In addition, the overall market shows a negative impact. Secondary data was the main of sample in this analysis using by Eview 9. The hypothesis made before running this regression model on Eviews was that the price has a positive impact while not having significant effect on the number of subscribers.
Keywords
Empirical Analysis, Price, Impact, Mobile Phone
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