Welcome to Open Science
Contact Us
Home Books Journals Submission Open Science Join Us News
Marketing Margin and Determinants of Net Returns to Garri Marketers in Ohafia Local Government Area, Abia State, Nigeria
Current Issue
Volume 3, 2015
Issue 5 (October)
Pages: 271-276   |   Vol. 3, No. 5, October 2015   |   Follow on         
Paper in PDF Downloads: 36   Since Sep. 23, 2015 Views: 1212   Since Sep. 23, 2015
Authors
[1]
Nduka M. U., Department of Agricultural Economics and Extension, Abia State University, Umuahia Location, Abia State, Nigeria.
[2]
Udah S. C., Division of Resource Management, West Virginia University, Morgantown, West Virginia, U. S. A..
Abstract
The study was carried out to establish the nature of marketing and determinant of net returns to garri marketers in Ohafia Local Government Area of Abia State, Nigeria. Sixty respondents were selected at random with 10 respondents from each of the five purposively selected community markets in the study area. The selected communities were Abiriba, Nkporo, Amangwu and Okamu. The respondents were selected from one major market from each of the community using questionnaire as the data collection instrument. Data were analyzed using descriptive statistics and ordinary least square regression technique. The study examined the marketing cost and returns of retailed garri; factors influencing the marketers’ net returns; the problems associated with garri marketing and the socio-economic characteristics of the respondents. Result of the study showed that the gross margin for marketing of garri was N30, 427.13 with a net return of N28, 856.22 and average sales receipt of N352, 519.86. The average total cost incurred by the marketers was N1, 570.91. 99.14% of the total cost was borne by the purchase of garri, 0.19% by transportation, while the remaining 0.672% was spent on marketing cost such as packaging, depreciation on marketing equipment, marketing charges/levies, and marketing experience among others. The regression result indicated that 93.92% of the variation in net returns of garri marketers was explained by the explanatory variables fitted in the model. The cost of garri purchased and transport cost are statistically significant at 10%. Other costs (depreciation, packages, rentage and marketing charges) experienced in the trade were not statistically significant on the marketers’ net return. High cost of garri purchased, high transportation cost and price fluctuations were identified as the major problems associated with garri trading in the study area. Other constraints include information dissemination, poor marketing facilities, and high marketing charges. Provision of basic infrastructural facilities and formation of a viable cooperative society by the marketers were recommended based on the study.
Keywords
Marketing Margins, Transport Cost, Infrastructural Facilities, Cooperative Society, Net Returns
Reference
[1]
Chukwuji, C. O., Inoni, O. and Ike, N. (2007). Determinant of the Technical Efficiency in Garri Processing in Delta State, Nigeria. Journal of Central European Agriculture 8(3): 329-330.
[2]
Ekwe, C. and Ike, N. (2010). Sustaining Garri Enterprise for Rural Livelihood: farmers indigenous Innovation in Southern Nigeria, MPRA paper, pp. 3-6.
[3]
Ngoddy, P. O. (1997). Determinants of the Development of Technology for Processing Roots and Tuber in Nigeria, National Root Crops Research Institute Umudike.
[4]
Ali, E., Gaya, H. and Jampada, N. (2007. Economic Analysis of Fresh Marketing in Maiduguri Gamburu Market Kachallari Alau Dam Landing Site of North Eastern. Journal of Agricultural and Social Sciences. 4(2): 3-6.
[5]
Brycesson, D. F. (1993). Liberalizing Tangamia Food Trade, Public and Private Face of Urban Marketing Policy. URISD James Carry, London.
[6]
Olukosi, J. O. and Isitor, S. (1990). Introduction to Agricultural Marketing and Prices, Principles and Applications. Living books Series. G. U. publications, Abuja Nigeria.
[7]
Nweke, F.I. (1997). Cassava is A Cash Crop in Africa: A View Point; IITA Research, No 14/15: pp. 26-27.
[8]
Ehiri, N.C. and Odii, M.A.C. A. (2004). Economic of Oil Palm Marketing in Owerri, Imo State, Nigeria, Journal of Technology and Education in Nigeria. 9(132): 71-81.
[9]
Nwaru, J.C. (2006). A Technical Efficiency Differentials on Cooperative and Non Cooperative Firms: Implication for Food Security in Nigeria. Nigerian Journal of Agriculture, Teachers Education. 19(1): 21-29.
[10]
FAO (2006). FAO Year Book, Vegetable Seed Production. Vegetable Research and Training Institute Vol. 40 (136), Rome, FAO of the United Nation.
[11]
Okolo, O.E. (2007). Economic Analysis of Broiler Production in Jos Plateau State. BSc. Agric. Project ATBU Bauchi.
[12]
Oputa, C.O. (2005). Resource Use and efficiency of artisanal fishing in Oguka Local Government Area of Imo State. A Project Report Submitted to Department of Agriculture, Abia State University, Umuahia Location.
[13]
Ozigbo, M.C. (2011). Economic of Marketing of Selected Salad Vegetable in Umuahia Local Government Area of Abia State Nigeria. Bsc. Project Department of Agricultural Economics and Extension Abia State University umuahia Location.
[14]
Eze, C. I., Arene, A. and Anya, L.P. (2008). The Socio-Economic and Profitability of Pond Catfish Production in Abia State Nigeria. Journal of Food and Fiber Production 1(1): 127-136.
[15]
Uma, O. K. (2010). The Marketing Margin and Determinant of Net Returns in Ohafia L.GA. Abia State Nigeria. B.Sc. Project Department of Agricultural Economics and Extension, Federal University of Technology Owerri.
Open Science Scholarly Journals
Open Science is a peer-reviewed platform, the journals of which cover a wide range of academic disciplines and serve the world's research and scholarly communities. Upon acceptance, Open Science Journals will be immediately and permanently free for everyone to read and download.
CONTACT US
Office Address:
228 Park Ave., S#45956, New York, NY 10003
Phone: +(001)(347)535 0661
E-mail:
LET'S GET IN TOUCH
Name
E-mail
Subject
Message
SEND MASSAGE
Copyright © 2013-, Open Science Publishers - All Rights Reserved