The Impacts of Abuja Carnival on the Promotion of Tourism in Nigeria
This study was aimed to examine the impact of Abuja Carnival on the promotion of tourism in Nigeria. The study has major objectives among others to evaluate the concept of Abuja Carnival, trace the history and origin of carnivals in the world whilst reviewing Abuja Carnival activities with a view to make obvious that Abuja Carnival activities have the potential to attract local and international tourists with significant impacts on Nigeria’s Tourism Industry. The study identifies challenges of Abuja Carnival such as poor organization, poor rural infrastructure, insecurity, low participation amongst others. Solutions are however offered to identified problems; such as improved promotional activities and organization, improved security surveillance and operation, above all, engagement of tourism professionals for an effective event management. Data were collected using the random sampling technique with the aid of questionnaires administration being a primary source of data. Journals, magazines and the internet were also consulted. Simple percentage data analysis technique was employed for analysis, presentation and interpretation of results of findings which revealed that activities and displays at Abuja Carnival are highly enjoyable but more needs to be done in the aspect of promotion. Also findings further revealed that tourism can be a good alternative to Nigeria’s oil in terms of revenue generation.
Impact, Promotion, Potential, Revenue Generation, Carnival
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