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Assessing the Relationship Between MIS1 and Customers’ Retention in Tehran Dey Computer Company
Current Issue
Volume 3, 2015
Issue 6 (December)
Pages: 338-343   |   Vol. 3, No. 6, December 2015   |   Follow on         
Paper in PDF Downloads: 45   Since Oct. 24, 2015 Views: 1089   Since Oct. 24, 2015
Authors
[1]
Mina Babazadeh Farokhran, Young Researchers and Elite Club, Germi Branch, Islamic Azad University, Germi, Iran.
[2]
Rogaye Rezaee Giglo, Young Researchers and Elite Club, Germi Branch, Islamic Azad University, Germi, Iran.
[3]
Afshin Smandary, Departman of Manegment Bilesavar Moghan Branch, Islamic Azad University, Bilesavar Moghan, Iran.
Abstract
Customers are one of the most important resources of any organization especially in today’s market, where every organization has to pay specific attention to. It would be one of managers’ most critical roles, assisting toward the use of management information systems and obtaining interest and desires of customers in a great way that helps result in customer retention. Following is the investigation of impact of implementation of management information systems in order for customers’ retention at Tehran Dey computer company. In compliance with this goal, four factors of customer retention are known that are customer satisfaction, price, customer involvement, and service quality. Then the relationship between these factors and MIS is analyzed. The results illustrated that MIS implementation has a statistical relationship with customer retention factors. It also shows that the relationship between MIS and independent variables is linear and this relationship is shown by regression model. This linear model shows price has the highest effect on MIS. Other variables have been ranked based on their effect on MIS which are: service quality, customer satisfaction and customer involvement. This research is a survey of descriptive and inferential type. The statistical population of this study is the customers of Dy Computer company. The sample size is selected by formula n170 by simple random sampling. The tool for collecting data in this study is a demographic questionnaire with Cronbach's alpha coefficient of 0.8.4. Data Analysis has been done using the methods of descriptive statistics as well as tests to investigate the Pearson correlation coefficient, independent t-test with the help of SPSS and generally the results of this study show that there is a significant and positive relationship between management information systems and its customers’ retention.
Keywords
MIS, Management Information Systems, Customers Retention, Customer
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