On the Importance of Strategic Alignment in Organizational Culture
[1]
Nevzat Demir, Fırat Plastik Corporation, Istanbul, Turkey.
Organizational culture plays major role companies' long turn success: Organizational culture can have a major impact 0n corporate strategy and organizational culture is important concept that taken into account to determine company strategies. Meanwhile corporate strategy affected by the established value systems of organization, basic assumption and behaviour norms as well. For this reason, manager must manage organizational culture successfully and provide organizational culture - corporate strategy fit. There are two approaches regarding corporate culture - strategy fit. The first is that accept culture to fit according to strategy. The second is that accept strategy to fit according to culture. Organizational culture is an important part of strategic management. Organizational culture has a strong impact on the success of the company and can make a significant contribution on creation and maintenance of strategic fit.
Organizational Culture, Strategy, Cultural Structure
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