Impact Analysis of Data Mining on CRM: Model Integration and Analysis
In this paper four dimensions of Customer Relationship Management (CRM) were identified. Of particular interest, however, it is potential link between Knowledge Management (KM), Direct Marketing (DM), Innovation and Technology. We examined the impact of four dimensions of CRM: Direct Marketing (DM) by organization, continuous improvement and innovation and knowledge management in organization, organization’s technology adaption to change, and organization’s management of environmental impacts. The relationship of these four of each dimension of CRM is investigated with a help of model. The multidimensionality of CRM was constructed is well acknowledged in literature. All dimensions of CRM and their relationship with four variables as we have mentioned above was briefly explained. In this research paper, positive relationship between internal and external Dimensions of KM, DM, IM, and TM is explained briefly.
Management Information System, Data Mining, Customer Relationship Management, Business Innovation
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