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Customer Satisfaction of Personal Hygienic Products
Current Issue
Volume 3, 2015
Issue 2 (April)
Pages: 59-63   |   Vol. 3, No. 2, April 2015   |   Follow on         
Paper in PDF Downloads: 20   Since Aug. 28, 2015 Views: 943   Since Aug. 28, 2015
Authors
[1]
Zahra Idrees, School of Management, HuaZhong University of Science and Technology, Wuhan, China.
[2]
Xia Xinping, School of Management, HuaZhong University of Science and Technology, Wuhan, China.
[3]
Khuram Shafi, School of Management, HuaZhong University of Science and Technology, Wuhan, China.
[4]
Liu Hua, School of Management, HuaZhong University of Science and Technology, Wuhan, China.
[5]
Amna Nazeer, Schools of Statistics and Mathematics, HuaZhong University of Science and Technology, Wuhan, China.
Abstract
This paper examines that brand recognition, products and services create impact on customer satisfaction. Awareness of brand primarily attracts to new customers and retains the existing customers. Brand recognition directly affects the consumer's behavior and changes the consumer's preferences. When the awareness of brand and services increases then audience could become potential customers. Results are positively associated and have a strong relationship of brand recognition, product and services under occasional study of customer satisfaction of hygienic products.
Keywords
Products, Services, Brand Awareness, Satisfaction
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