Welcome to Open Science
Contact Us
Home Books Journals Submission Open Science Join Us News
Customer Satisfaction of Personal Hygienic Products
Current Issue
Volume 3, 2015
Issue 2 (April)
Pages: 59-63   |   Vol. 3, No. 2, April 2015   |   Follow on         
Paper in PDF Downloads: 28   Since Aug. 28, 2015 Views: 1951   Since Aug. 28, 2015
Zahra Idrees, School of Management, HuaZhong University of Science and Technology, Wuhan, China.
Xia Xinping, School of Management, HuaZhong University of Science and Technology, Wuhan, China.
Khuram Shafi, School of Management, HuaZhong University of Science and Technology, Wuhan, China.
Liu Hua, School of Management, HuaZhong University of Science and Technology, Wuhan, China.
Amna Nazeer, Schools of Statistics and Mathematics, HuaZhong University of Science and Technology, Wuhan, China.
This paper examines that brand recognition, products and services create impact on customer satisfaction. Awareness of brand primarily attracts to new customers and retains the existing customers. Brand recognition directly affects the consumer's behavior and changes the consumer's preferences. When the awareness of brand and services increases then audience could become potential customers. Results are positively associated and have a strong relationship of brand recognition, product and services under occasional study of customer satisfaction of hygienic products.
Products, Services, Brand Awareness, Satisfaction
Aaker, D. (1991). Managing Brand Equity. Capitalizing on the Value of a Brand Name. The Free Press. New York.
Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: findings from Sweden. The Journal of Marketing, 58(3), 53-66.
Balasubramanian, S., Konana, P., & Menon, N. M. (2003). Customer satisfaction in virtual environments: a study of online investing. Management Science, 49(7), 871-889.
Du, X., Jiao, J., & Tseng, M. M. (2006). Understanding customer satisfaction in product customization. The International Journal of Advanced Manufacturing Technology, 31(3-4), 396-406.
Elliott, J., & Raynor-Smith, P. (2000). Achieving customer satisfaction through requirements understanding. In Software Process Technology (pp. 203-219). Springer Berlin Heidelberg.
Fielding, R., Chee, Y. Y., Choi, K. M., Chu, T. K., Kato, K., Lam, S. K., ... & Wong, K. M. (2004). Declines in tobacco brand recognition and ever‐smoking rates among young children following restrictions on tobacco advertisements in Hong Kong. Journal of Public Health, 26(1), 24-30.
Goodman, P. S., Fichman, M., Lerch, F. J., & Snyder, P. R. (1995). Customer-firm relationships, involvement, and customer satisfaction. Academy of Management Journal, 38(5), 1310-1324.
Homburg, C., & Stock, R. M. (2005). Exploring the conditions under which salesperson work satisfaction can lead to customer satisfaction. Psychology & Marketing, 22(5), 393-420.
Iacobucci, D., Ostrom, A., & Grayson, K. (1995). Distinguishing service quality and customer satisfaction: the voice of the consumer. Journal of consumer psychology, 4(3), 277-303.
Kotler, P. (2009). Marketing management: A south Asian perspective. Pearson Education, India.
Leathers, L. (2006). Customer Satisfaction and Retention Improves with Six Sigma. In Customising Stakeholder Management Strategies (pp. 101-116). Springer Berlin Heidelberg.
Lerman, D., & Garbarino, E. (2002). Recall and recognition of brand names: A comparison of word and nonword name types. Psychology & Marketing, 19(7‐8), 621-639.
Meuter, M. L., Ostrom, A. L., Roundtree, R. I., & Bitner, M. J. (2000). Self-service technologies: understanding customer satisfaction with technology-based service encounters. Journal of marketing, 64(3), 50-64.
Mohr, L. A., & Henson, S. W. (1996). Impact of employee gender and job congruency on customer satisfaction. Journal of Consumer Psychology, 5(2), 161-187.
Patterson, P. G., Johnson, L. W., & Spreng, R. A. (1996). Modeling the determinants of customer satisfaction for business-to-business professional services. Journal of the Academy of Marketing Science, 25(1), 4-17.
Wu, J., DeSarbo, W. S., Chen, P. J., & Fu, Y. Y. (2006). A latent structure factor analytic approach for customer satisfaction measurement. Marketing Letters, 17(3), 221-238.
Open Science Scholarly Journals
Open Science is a peer-reviewed platform, the journals of which cover a wide range of academic disciplines and serve the world's research and scholarly communities. Upon acceptance, Open Science Journals will be immediately and permanently free for everyone to read and download.
Office Address:
228 Park Ave., S#45956, New York, NY 10003
Phone: +(001)(347)535 0661
Copyright © 2013-, Open Science Publishers - All Rights Reserved