Welcome to Open Science
Contact Us
Home Books Journals Submission Open Science Join Us News
Effect of Green Products on Consumer Attitude –a Sustainable Approach
Current Issue
Volume 2, 2014
Issue 6 (December)
Pages: 170-175   |   Vol. 2, No. 6, December 2014   |   Follow on         
Paper in PDF Downloads: 50   Since Aug. 28, 2015 Views: 2247   Since Aug. 28, 2015
Authors
[1]
Mohammad Tariq Intezar, College of Business Administration, Salman Bin Abdul Aziz University, AlKharj, Kingdom of Saudi Arabia.
[2]
M. Yaseen Khan, AIMT, Greater Noida, India.
Abstract
In the era of globalization the demand for green product undoubtedly exists, greening activities provide opportunity to the companies to increase their market-share by introducing eco friendly products. No doubt, remarkable competition is going on among the consumer, industrial and service products. Since society becomes more anxious with the natural environment while consumer behaviour become more challenging toward greening activities of developing country like India . This paper focuses the behaviour of the consumer and greening activities about the green products so called environmental friendly products. The study explores consumer perceptions and readiness about environment friendly products particularly people in emerging economies like India have high concern for greener environment and have an overall positive attitude towards green marketing.
Keywords
Sustainability, Consumer Behaviour, Green Product, Variables
Reference
[1]
Barr, S. (2003).Strategies for sustainability: citizens and responsible environmental behaviour, Journal of Area, 35(3), 227-240.
[2]
Bereketli I., Genevas M. and Ulukan, H. (2009) Green product design for mobile phones, World Academy of Science Engineering and Technology, 58(8), 213-217.
[3]
Blackwell, R.D., Miniard, P.W.and Engel, J.F. (2006) Consumer Behaviour, (10th edition). Thomson LearningS.Western.
[4]
Chen, T.B. and Cheri, L.C. (2010) Attitude towards the environment and green products: consumer perspective. Management Science and Engineering, 4(2), 27-39.
[5]
Connolly, J. and Protean A. (2008) Green consumption-life politics, risks and contradictions, Journal of Consumer Culture, 8(1), 117-145.
[6]
Daniels, M. and Rylander, D. (1993) Strategic green marketing, Journal of Consumer Marketing (10), 4-10.
[7]
Hanna,N.,Wozniak,R. and Hanna M.( 2006) Consumer behaviour, An Applied approach,(2nd edition) Kendal Hunt Publishing,Dubuque,Lowa.
[8]
Lee, K (2011) The green purchase behaviour of Hong Kong young consumers: the role of peer influence, local environmental involvement, and concentrate environmental knowledge, Journal of International Consumer Marketing, 23(3), 21-44
[9]
Leon, G. S. (2007) Consumer Behaviour, (9th edition). Mc Grew Hill.
[10]
Intezar,T.M and AlKhateeb.T(2010) Green marketing in India: a market based approach, Marketing Management Practices for Organizational Sustainability-Proceedings of International Conference on Management Practices for Sustainable Growth (ICMPSG Knowledge Festival. Annamalai University, Chennai, India. July, 28-30 2010 .
[11]
Ottoman, J. (1993) Green marketing: Challenges and Opportunities for the New Marketing Age. Lincolnwood, Illinois: NTC Business Books.
[12]
Sachdev, S. and Malina .K (2011) Eco friendly products and consumer perception, International Journal of Business, Strategy & Management, 1(1) 1-7.Shammot, M (2011) Green marketing and Jordanian consumer behaviour, Research Journal of International Studies, 22(2), 30-36.
[13]
Singh, S.D (2011) A Study of Consumer Behaviour of Elderly Consumers with Special Reference to Green Product’. In Proceedings of the 2011 Barcelona European Academic Conference. Barcelona, Spain.
[14]
Solomon, M.and Stuart, E (2002) Marketing: Real People, Real Choice, (2nd edition). Prentice hall, Englewood Cliffs, N.J
[15]
Stranghan, R.D. and Roberts, J. (1999) Environmental segmentation alternatives: a look at green consumer behaviour in the new millennium, Journal of Consumer Marketing, 16(6), 558-575.
[16]
Subnhani. H. H., Osman, A (2012) The crux of green marketing: an empirical effusive study, European Journal of Social Science, 27(3), 425-435.
[17]
Tanami, P., Shanghnessy, N., G, Khalid (2009) Green consciousness of consumer in a developing country: a study of Egyptian consumers, Contemporary Management Research, 10(1), 29-50.
[18]
Varma, V.H (2002) Green consumer-an initial study, Management and Labour Law, 27(2), 77-88.
[19]
Zhong, C.B. and Mazar. N. (2010) Do green products make us better people? Psychological science, 27(4), 494-498.
Open Science Scholarly Journals
Open Science is a peer-reviewed platform, the journals of which cover a wide range of academic disciplines and serve the world's research and scholarly communities. Upon acceptance, Open Science Journals will be immediately and permanently free for everyone to read and download.
CONTACT US
Office Address:
228 Park Ave., S#45956, New York, NY 10003
Phone: +(001)(347)535 0661
E-mail:
LET'S GET IN TOUCH
Name
E-mail
Subject
Message
SEND MASSAGE
Copyright © 2013-, Open Science Publishers - All Rights Reserved